Learn how to create your first Facebook Fan Page in under 3 minutes. A step-by-step guide, and perfect for those who have no clue about Facebook Fan Pages.
You’ve probably heard you need to be on social media to compete with other businesses right?
Well you’ve heard right – it’s an easy and inexpensive way to communicate directly with your prospects and it can give you some awesome benefits if you do it right.
So, let’s start with the bare basics – Facebook Fan Pages.
With a Facebook Fan Page, you’re able to leverage this to start doing ads, posting promotions and updates, and responding to questions and posts people may have for you.
It’s also a great way to have a web presence if you don’t have a website, as they rank really high on Google and Bing searches within the week.
Think things like:
You get the point, it’s very versatile for businesses that might not necessarily want a full website, but need a web presence.
It’s also super easy to do! So without further ado…
How to Make a Facebook Fan Page
1. Log into Facebook and press the down arrow in your menu bar. Head down to ‘Create Page’ and click it.
2. You'll be greeted with this page. Choose the option that makes the most sense for your business and fill in all the details you can.
We went with ‘Local Business or Place’ and made a restaurant called “Yummy Thangs 4 U”.
4. Upload your logo or another relevant photo. I just used what I had on hand; an old photo of my dog, Johnny, when he was a lil’ pupper.
3. You'll now need to add some details for your business. Again, be detailed yet succinct. This is what will come up when someone visits your Facebook fan page and they want more information. It’s also a good inbound link to your website.
6. Now in this section, choose who uses your business the most! I have no idea who would come to Yummy Thangs 4 U, so I chose basically everyone in a 10 mile radius from the centre of Brisbane who liked organic food and fast casual restaurants. That way I could drive targeted prospects to my restaurant via directional ads (advanced stuff you can learn later).
5. You can opt to have this page show up in your ‘Favourites’ section on Facebook. I’d go ahead and add this to your Favourites, as you'll be going into it fairly often and it saves you some time.
7. There! Your page is complete and you can now start doing all the fun stuff like building your audience, promoting your business through posts and creating your first Facebook ad campaign. Very exciting stuff!
BONUS: How to Make Your Facebook Fan Page Even Better
Facebook fan page - Adding Additional Information
It’s a good idea to add a cover photo and other things like your hours, pricing and business specific things, like adding a menu in this example as I made a restaurant.
All you have to do is click on any of the blue links in the ‘About’ section e.g. click ‘Add hours’.
This screen will pop up:
We want to make sure this section especially gets completed!
This is all the extra information you should be filling out, and keeping up to date, in order to get the most benefits from your Facebook Fan Page.
Here’s our version, from our fake Facebook Fan Page.
And here’s the section with all the good extras and additional information that we’ve filled out for those prospects who need a bit more information!
This is a lot more detailed and people will feel more comfortable knowing what to expect from your business.
It also shows you’re on the ball and you’re making it easy for people to use your services!
Facebook fan page - Call to Action Button
You should also choose a great call to action for your page. You can do this by clicking ‘Create Call to Action’.
Call to actions are super important because they guide visitors to taking a specific action! So choose one that makes sense for your business.
We’re a fake restaurant, so I went with ‘Book Now’.
Facebook fan page - Cover Photo
Now finally, for your cover photo, use something that will keep in line with your business and be visually appealing.
Try not to over-do it here, keep it simple and just add some more information to make people feel comfortable that you’re a legitimate business.
Note that you CANNOT advertise sales or promotions directly from your cover photo, and Facebook will penalize you for this as it’s seen as spammy.
The dimensions for this image are 851 pixels x 350 pixels.
An easy way to make Facebook cover photos is by using a free service like Canva.
I use if for pretty much everything – you’ve got an industry secret now for free, use it wisely.
This is the final result! Looking pretty good for a couple of minutes work if I do say so myself.
A bit unfortunate I chose my puppy as the profile photo though.
It kind of insinuates that’s what’s on the menu…
A Final Word
You should now know how to make a Facebook Fan Page, and how to make it kick-ass!
Creative Director and Copywriter
JC Steadman Marketing
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Creating marketing campaigns for clients around the world for almost a decade. No B.S. and to the point - I'll tell you how it is. I'm a direct-response copywriter at heart, but most would recognise me as a full-stack print and digital marketing expert too. I help create marketing campaigns across any medium - I'm a firm believer in solving a problem using the best tool... not just the newest. Click here if you'd like to work together.