Is your business a little shop of horrors?
Friday March 9th
Written from a hotel in historical Phuket Town, Thailand, as the first of the Songkran rains begin.
You ever watch 'Little Shop of Horrors' before?
It's about a shop assistant in a struggling store on Skid Row called Mushnik's Flower Shop.
The assistant buys a strange new plant during a total eclipse of the sun which turns around the stores fortunes, alongside getting the attention of his co-worker crush at the same time.
Long story short, this plant ends up becoming sentient, is named Audrey II (after the co-worker crush, Audrey) and becomes a huge crowd magnet for Mushnik's... oh, and the plant needs to be fed on a steady diet of humans too.
Now, I had it up on Foxtel last week and a couple of things stood out that's useful for any business owners:
Using Outdoor Advertising To Increase Tourism Revenue
Friday, November 17th
Written from a small guest house on Koh Samet, Thailand, overlooking the north-eastern bay at sunset.
If you're in a brick-n-mortar store relying on tourism to fill your coffers, and more importantly, if you rely on walk-in traffic to keep your palm crossed with silver, today's marketing musings will be of keen interest to you.
(I'll also mention that this is useful for any physical business that needs foot traffic, not just those who rely on tourism.)
You see, I have spent the weekend at Koh Samet, a delightful-enough island in Thailand full to bursting with tourists.
Every hour on the hour from 8 a.m. to 5 p.m., a new wave of cash-loaded visitors disembark at Samet Pier, courtesy of a ฿50 ferry trip from Ban Phe.
And, being an odd man, I enter peak "human-watching" mode; I'm privy to a fairly rare exhibition: people looking for things to spend money on, happily, and who are forced to buy in a specific location.
The only other place I know this happens is at theme parks--but only the well-branded ones, mind you.
So, back to my point and how it will help you...
The Case For Direct Response Marketing in Small Businesses
Saturday, September 30
Written from my mother’s busy hair salon in Annerley, far too early on an otherwise splendid weekend morning.
I’m going to ask you three short questions—humour me and follow along, as they’ll help you understand my point better.
Would a small business attempt to run their business like a much larger one?
Would a small business attempt to train and hire like a much larger one might?
So, why is it that most small businesses attempt to advertise like much larger ones do?
Well, I’d argue it’s simply a complete lack of understanding and a fear of standing out.
Nothing wrong with that, and let me explain why, because it makes complete sense without the right information!
THE BASICS OF ADVERTISING AND ADS: THE Offer
Sunday, June 11
Written from my ‘makeshift office’ on the first floor of a guesthouse in Old Quarter Hanoi, Vietnam.
This will be contrarian for some.
I talk about a product whose offering may be considered ‘racist’ or ‘demeaning’—yet it depends entirely on where you see this product and from what frame of mind you see it.
It’s also a contrarian article because it will make some people feel stupid.
You see, for these people, they’ve focused on the wrong things for so long that they can’t afford to be wrong—purely because of their ego.
They’ll finally realize why their ads haven’t been pulling in the results they’ve been looking for.
Yet they thought they were doing ‘everything right’.
So, with this in mind, let’s get on the right track:
The Basics Of Advertising And Ads: The List
Monday, May 29
Written from a traditional Thai desk overlooking the Banglamphu canal in Bangkok, Thailand. It's a hot, humid day; overcast with a breeze.
Today I’m going to explain the first of three parts that make up any advertisement—the list.
The second most important part of an ad is the offer…
… and the third most important part of an ad is the creative.
Together, these three parts make up the core of any advertising campaign.
Copywriting legend, John Francis Tighe, called these three parts all working together the ‘3-Legged Stool’.
It’s these three parts that will make—or break—your ads and the results they provide you.
See your leads and sales increase in as little as 30 days using my direct response marketing strategies.