THE BASICS OF ADVERTISING AND ADS: THE Offer
Sunday, June 11
Written from my ‘makeshift office’ on the first floor of a guesthouse in Old Quarter Hanoi, Vietnam.
This will be contrarian for some.
I talk about a product whose offering may be considered ‘racist’ or ‘demeaning’—yet it depends entirely on where you see this product and from what frame of mind you see it.
It’s also a contrarian article because it will make some people feel stupid.
You see, for these people, they’ve focused on the wrong things for so long that they can’t afford to be wrong—purely because of their ego.
They’ll finally realize why their ads haven’t been pulling in the results they’ve been looking for.
Yet they thought they were doing ‘everything right’.
So, with this in mind, let’s get on the right track:
The Basics Of Advertising And Ads: The List
Monday, May 29
Written from a traditional Thai desk overlooking the Banglamphu canal in Bangkok, Thailand. It's a hot, humid day; overcast with a breeze.
Today I’m going to explain the first of three parts that make up any advertisement—the list.
The second most important part of an ad is the offer…
… and the third most important part of an ad is the creative.
Together, these three parts make up the core of any advertising campaign.
Copywriting legend, John Francis Tighe, called these three parts all working together the ‘3-Legged Stool’.
It’s these three parts that will make—or break—your ads and the results they provide you.
I'll tell you in a word:
That's how thin the line is between spamming and helping someone.
What's the big differentiator between someone throwin' stinking piles of doo-doo at you...
... and people putting your picture in a frame around their house?
The exact same reason the marketing stuff in the image above can either work for or against you...
How To Create A Facebook Fan Page In Just 3 Minutes
Learn how to create your first Facebook Fan Page in under 3 minutes. A step-by-step guide, and perfect for those who have no clue about Facebook Fan Pages.
You’ve probably heard you need to be on social media to compete with other businesses right?
Well you’ve heard right – it’s an easy and inexpensive way to communicate directly with your prospects and it can give you some awesome benefits if you do it right.
So, let’s start with the bare basics: Facebook Fan Pages.
With a Facebook Fan Page, you’re able to leverage this to start doing ads, posting promotions and updates, and responding to questions and posts people may have for you.
It’s also a great way to have a web presence if you don’t have a website, as they rank on Google and Bing searches quickly.
Think things like:
You get the point, it’s very versatile for businesses that might not necessarily want a full website, but need a web presence.
It’s also super easy to do! So without further ado…
What are Facebook ads?
Well if you don’t know that you’ve come to the wrong page, and should instead be looking here at this post, “The 3 Minute Beginners Guide to Facebook Ads”.
If you DO know what a Facebook ad is and what they look like, but don’t know how to make one then you ARE in the RIGHT spot.
As you may already know, Facebook ads are the core of your marketing campaign on Facebook.
They’re super versatile and can be used to achieve pretty much every single metric that matters for a business.
That's things like getting more people to visit your website or shop, to promoting offers you’re running or events you’re hosting and much more.
Now, that’s all well and good, but completely useless if you don’t know how to make a Facebook ad in the first place.
Which is why you need to read the following steps!
See your leads and sales increase in as little as 30 days using my direct response marketing strategies.