How To Stop A Leaky Funnel
More website visitors means more people who may become your customer. How do most business find these new visitors?
Marketing—whether 'paid', such as Google Ads, Facebook Ads, TV commercials etc. or 'earned', such as viral posts on social media, PR, SEO etc.
This part is simple... what isn't simple is what to do after people leave your website without buying something or giving their details as a lead.
You see, there are always people "in market" when they come to your website--they did visit after all—but maybe they weren't ready to take the next step and 'buy' right at that moment.
But these "in market" visitors will be a customer, to someone in your industry, at some point.
What this means is you're effectively leaking money every time a prospect leaves your website because you can't follow up with them!
Most businesses don't know how to properly find these "lost" customers from the visitors who simply 'weren't ready yet'...
... but today I'll give you a simple way to do this using one of the most powerful marketing tools available to any business...
How To Create A Facebook Fan Page In Just 3 Minutes
Learn how to create your first Facebook Fan Page in under 3 minutes. A step-by-step guide, and perfect for those who have no clue about Facebook Fan Pages.
You’ve probably heard you need to be on social media to compete with other businesses right?
Well you’ve heard right – it’s an easy and inexpensive way to communicate directly with your prospects and it can give you some awesome benefits if you do it right.
So, let’s start with the bare basics: Facebook Fan Pages.
With a Facebook Fan Page, you’re able to leverage this to start doing ads, posting promotions and updates, and responding to questions and posts people may have for you.
It’s also a great way to have a web presence if you don’t have a website, as they rank on Google and Bing searches quickly.
Think things like:
You get the point, it’s very versatile for businesses that might not necessarily want a full website, but need a web presence.
It’s also super easy to do! So without further ado…
What are Facebook ads?
Well if you don’t know that you’ve come to the wrong page, and should instead be looking here at this post, “The 3 Minute Beginners Guide to Facebook Ads”.
If you DO know what a Facebook ad is and what they look like, but don’t know how to make one then you ARE in the RIGHT spot.
As you may already know, Facebook ads are the core of your marketing campaign on Facebook.
They’re super versatile and can be used to achieve pretty much every single metric that matters for a business.
That's things like getting more people to visit your website or shop, to promoting offers you’re running or events you’re hosting and much more.
Now, that’s all well and good, but completely useless if you don’t know how to make a Facebook ad in the first place.
Which is why you need to read the following steps!
Still boosting your Facebook posts? Running Facebook ads for more likes? Have a campaign optimized for impressions? Stop it. Like, right now, because you’re most likely throwing your ad spend down the drain. Here’s the right way to do a campaign (on any platform).
Do you use Facebook? Of course you do; that’s why you need to be advertising on it. No idea how to even approach this? Learn the basics here. It works wonders for small businesses and gives you scalable reach affordable to even start-ups on a shoestring budget.
I help companies make their competition irrelevant, find more ideal customers, and build their brands.