I'll tell you in a word:
That's how thin the line is between spamming and helping someone.
What's the big differentiator between someone throwin' stinking piles of doo-doo at you...
... and people putting your picture in a frame around their house?
The exact same reason the marketing stuff in the image above can either work for or against you...
I help companies make their competition irrelevant, find more ideal customers, and build their brands.