Is your business a little shop of horrors?
Friday March 9th
Written from a hotel in historical Phuket Town, Thailand, as the first of the Songkran rains begin.
You ever watch 'Little Shop of Horrors' before?
It's about a shop assistant in a struggling store on Skid Row called Mushnik's Flower Shop.
The assistant buys a strange new plant during a total eclipse of the sun which turns around the stores fortunes, alongside getting the attention of his co-worker crush at the same time.
Long story short, this plant ends up becoming sentient, is named Audrey II (after the co-worker crush, Audrey) and becomes a huge crowd magnet for Mushnik's... oh, and the plant needs to be fed on a steady diet of humans too.
Now, I had it up on Foxtel last week and a couple of things stood out that's useful for any business owners:
The Case For Direct Response Marketing in Small Businesses
Saturday, September 30
Written from my mother’s busy hair salon in Annerley, far too early on an otherwise splendid weekend morning.
I’m going to ask you three short questions—humour me and follow along, as they’ll help you understand my point better.
Would a small business attempt to run their business like a much larger one?
Would a small business attempt to train and hire like a much larger one might?
So, why is it that most small businesses attempt to advertise like much larger ones do?
Well, I’d argue it’s simply a complete lack of understanding and a fear of standing out.
Nothing wrong with that, and let me explain why, because it makes complete sense without the right information!
It's one question really, that I'd like to ask you after no-doubt 'brainstorming' your plans for 2016, as everyone does, laying in a food coma post-Christmas and New Years.
And it's this one...
6 Quick Steps To Making Your Small Business Strategy Work
This probably sounds like a familiar scenario if you’re a small business owner, solopreneur or service professional:
There’s so much information out there along with genuinely good advice that it can be really overwhelming.
You try to do everything, so you end up doing nothing well.
It never ends for some people...
... constantly signing up for free reports, webinars, whatever.
So, let me give you a framework that will help overcome this constant cycle of half-assed improvement attempts.
It’s an over-arching strategy boiled down to the bare basics then given to you on a plate...
The top 3 to-do lists. Practical, accountable and flexible; I chose lists covering the day-to-day, long-term and online. With something for everyone and adaptable enough to use in any business, you NEED to be structuring your day to keep focussed. I use the online one every day!
I'm covering what I think are the best to-do lists for your everyday business needs.
Big considerations here were:
My top 3 to-do lists below cover a simple day to day to-do list, a more comprehensive and long-term to-do list, then finally an online to-do list (one which I use every day here to organize everything we do).
P.S. For the love of god, don't use a to-do list to make yourself feel busy, then pat yourself on the back as you look over it (having not actually done anything useful).
Tasks on your to-do list need to mean something for you and your business, leave the small stuff out of it completely.
See your leads and sales increase in as little as 30 days using my direct response marketing strategies.