The Basics Of Advertising And Ads: The List
Monday, May 29
Written from a traditional Thai desk overlooking the Banglamphu canal in Bangkok, Thailand. It's a hot, humid day; overcast with a breeze.
Today I’m going to explain the first of three parts that make up any advertisement—the list.
The second most important part of an ad is the offer…
… and the third most important part of an ad is the creative.
Together, these three parts make up the core of any advertising campaign.
Copywriting legend, John Francis Tighe, called these three parts all working together the ‘3-Legged Stool’.
It’s these three parts that will make—or break—your ads and the results they provide you.
See your leads and sales increase in as little as 30 days using my direct response marketing strategies.