How much are you paying for your new leads?
Or to get a new client?
This is a question most businesses cannot answer, which also means they can't effectively manage their budgets.
This is bad.
You can't make informed decisions without this data, leaving you to take aim at targets you can't possibly see.
If I ask you how many leads you would expect to receive if you spent $10,000 in ad spend on a small marketing campaign, how would you answer?
If it's not a definitive range, but instead something rambling and esoteric, you've got an issue.
As an example, I have clients in the following industries and these are their respective estimated lead ranges for a small $10,000 marketing campaign:
The low end of the range typically signifies higher quality leads or a more competitive niche, driving the cost per lead up.
The upper end of the range typically signifies that the leads are of lower quality or you're in a relatively uncompetitive niche.
The typical variance in any of the campaigns run from 3-8% from our records.
This allows you to confidently allocate your funds and aid in projecting not only your revenue but also your company growth, which may be a measure of new clients as opposed to a dollar figure.
Knowing your cost per lead will then allow you to calculate your cost per acquisition of a new client.
Allowing you to finally understand:
If you want marketing campaigns that clearly show the return they provide, get in touch now by clicking here and letting me know about your needs.
The sooner your start tracking results the better off you'll be in the long-run.
You should be spending 7-8% of revenue on your marketing already so let's make sure you're investing it wisely.
JC Steadman Marketing
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I help companies make their competition irrelevant, find more ideal customers, and build their brands.