How To Stop A Leaky Funnel
Wednesday March 28th
Taken from a previous email in my free Weekly Email series (a link to join is at the end of this article).
More website visitors means more people who may become your customer. How do most business find these new visitors?
Marketing—whether 'paid', such as Google Ads, Facebook Ads, TV commercials etc. or 'earned', such as viral posts on social media, PR, SEO etc.
This part is simple... what isn't simple is what to do after people leave your website without buying something or giving their details as a lead.
You see, there are always people "in market" when they come to your website--they did visit after all—but maybe they weren't ready to take the next step and 'buy' right at that moment.
But these "in market" visitors will be a customer, to someone in your industry, at some point.
What this means is you're effectively leaking money every time a prospect leaves your website because you can't follow up with them!
Most businesses don't know how to properly find these "lost" customers from the visitors who simply 'weren't ready yet'...
... but today I'll give you a simple way to do this using one of the most powerful marketing tools available to any business...
(And yes, even with Facebook ad prices increasing up to 40%+ this year, my method is still ridiculously cheap... like cents on the dollar.)
Plus, I'll even give away some clever tricks to get even more out of this marketing strategy.
But first, here it is:
The Facebook 'Plug' Strategy
It's technically called 'retargeting', but I call it the 'plug' strategy because it acts as a stopper to your leaked revenue.
Now, I'm going to go "high-level" here and provide the strategy, leaving you to "connect the dots".
What you need:
There's plenty of info on how to set all this up (it's not too hard) and you can easily do it in one afternoon--or you can call me and I can do it for you.
How it works:
Instead of wasting money showing ads to people who may or may not be interested, you go straight to the finish line and find those most likely to 'buy'.
If you want:
... then you should be perked up right now.
There are plenty of other clever ways you can use this too—some you may have already thought of... but in my experience, most don't!
DON'T sEE iT yET?
There's more I could cover, but I'll stop here.
It's important to note, though, that you shouldn't use this to stalk people around the internet!
Most of the annoying examples of this can be seen with eCommerce--you look at a shirt once and now it follows you around for life (seemingly).
Be creative with the campaigns you make and your ads will be less intrusive and creepy, taking into account the fine line between "stalking" and "follow up".
So, if you'd like to see how you could use my Facebook 'Plug' Strategy in your business simply click the button below to request a chat.
I'll organize a time to get on the phone with you--FREE—to see how we might get this up and running properly.
If you like what you hear, I'll get a quote and proposal your way to get the ball rolling.
I make it simple, and of course, a talk carries no obligation.
Remember, just hit the button below and follow the prompts—I'll handle the rest.
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