Is your business a little shop of horrors?
Friday March 9th
Written from a hotel in historical Phuket Town, Thailand, as the first of the Songkran rains begin.
You ever watch 'Little Shop of Horrors' before?
It's about a shop assistant in a struggling store on Skid Row called Mushnik's Flower Shop.
The assistant buys a strange new plant during a total eclipse of the sun which turns around the stores fortunes, alongside getting the attention of his co-worker crush at the same time.
Long story short, this plant ends up becoming sentient, is named Audrey II (after the co-worker crush, Audrey) and becomes a huge crowd magnet for Mushnik's... oh, and the plant needs to be fed on a steady diet of humans too.
Now, I had it up on Foxtel last week and a couple of things stood out that's useful for any business owners:
Which is effectively asking yourself this question:
Do you rely on one main method to bring in customers?
It might be working for now, but... what if it turned on you?
What if you couldn't use this method like you normally would?
Or what if it suddenly got too expensive? Or your competitors copied you, making whatever your doing ineffective?
What I'm getting at here is that Mushnik's had the plant and he had it in his shop front and this brought in the customers.
No plant, no business.
The plant did all the advertising for him, he had no Plan B, and once it turned on him, it destroyed his business completely (and himself too...)
Now, this may seem obvious, but if you only rely on one method of advertising, you've got your own little shop of horrors scenario playing out--and you may not even realize because things are going "fine" for now.
So, consider this:
The list goes on...
I don't know about you, but diversifying my marketing distribution channels is a top priority with all the changes happening at the moment.
And this way I've got tested, working backups should something suddenly get too expensive or even banned thanks to updated regulations or ad practices.
Take for example the cryptocurrency industry, which is all but banned from Facebook now--their ads suddenly didn't meet Facebook's terms, practically overnight, without any warning.
What would happen to your business if that happened to you?
If you want a plan B, C, D, E, or even F to secure your next batch of leads and customers, the time to act is now.
The more you wait, the longer you're at risk.
The faster you implement, the quicker you can find new advertising methods that work--perhaps even better than what you're already doing!
So if you'd like to see what options make sense for your business simply hit the button below for a free strategy call.
I'll organize a time to get on the phone with you--FREE—to see what you're doing now and show you things you may be missing in your marketing mix.
If you like what you hear, I'll get a quote and proposal your way to get the ball rolling--and make you safe from the myriad of changes occurring at the moment too.
I make it simple, and of course, a talk carries no obligation.
Remember, just hit the button below and follow the prompts—I'll handle the rest.
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