By James Steadman -
Solving Your Customers Problems
Want more business?
Solve your customer's problems.
I'm not talking about the superficial problems you think you're solving, I'm talking about the real stuff.
The gritty, anxiety-inducing stuff at the core of each and every customer you work with.
If you can show someone that what you've got solves what they're struggling with, you've got their undivided attention.
And that's often the hardest part of the sale...
Now you've got their attention, they're looking at you with hope, so don't let them down.
Answer the questions going through their "too good to be true", "once bitten, twice shy", ultra-skeptical mind before they ask them and you'll gain their trust.
It's here you need a liberal pinch of risk-reversal.
Why should they choose action over inaction? You over a competitor? Right now versus later?
Give them a guarantee that removes risk completely and punishes you for failing.
What you're left with is the framework to success in all marketing and sales, in any industry, in any country, over any medium.
Just remember, the hardest part is discovering your customer's real underlying problems.
So get to it. Re-evaluate your offers and ads.
Ask: "have I used the right framework for success here?"
And if you're having trouble with any of this, I'm always here to help you.
Just hit the link below to learn more about my marketing critique services.
They help others, so likely you too.
To your success and of course, Happy Easter!
JC Steadman Marketing
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I help companies make their competition irrelevant, find more ideal customers, and build their brands.